Overview
- Sales begin Friday, Nov. 14, online in select regions including the US, UK, France, Greater China, Italy, Japan, Singapore, and South Korea, with in-person availability confined to ten flagships such as SoHo (New York), Regent Street (London), and Ginza (Tokyo).
- The 3D‑knitted, ribbed open structure fully encloses any iPhone, stretches to hold small items, and lets users peek at the display while wearing it handheld, tied to bags, or crossbody.
- Pricing is $149.95 for the short‑strap version offered in eight colors and $229.95 for the long‑strap version limited to sapphire, cinnamon, and black.
- Apple bills the accessory as a limited‑edition collaboration crafted in Japan, with design leaders Molly Anderson and Yoshiyuki Miyamae emphasizing craftsmanship, simplicity, and the joy of wearing an iPhone.
- Coverage notes notable online skepticism over price and utility, with comparisons to Apple’s 2004 iPod Socks and memes likening the look to Borat’s mankini.