Overview
- Apple has invited media to a March 4 event at 9 a.m. ET in New York described as a “special Apple Experience,” with parallel sessions in London and Shanghai reported by outlets.
- Bloomberg reports Apple is preparing an entry‑level MacBook with an A18 Pro chip, a display just under 13 inches, and an aluminum chassis made via a new, faster manufacturing process.
- The budget laptop has been tested in light yellow, light green, blue, and pink finishes alongside silver and dark gray, though not all colors may ship, according to Bloomberg.
- Pricing for the new MacBook is reported in the roughly $699–$799 range, with a focus on students and enterprise buyers to expand Mac adoption.
- In the same window, Bloomberg says to expect new 14‑ and 16‑inch MacBook Pros with M5 Pro/Max chips, an M5 MacBook Air, at least one new Mac display, and an imminent iPhone 17e update.