Overview
- Apple confirmed in-person media gatherings on March 4 at 9 a.m. ET in New York with parallel sessions in London and Shanghai, without listing specific products or a public livestream.
- Reporting from Bloomberg and others points to a new low-cost MacBook powered by an A18 Pro–class chip, offered in multiple colors and priced well below typical MacBook levels.
- The iPhone 17e is widely expected soon with an A19 chip and MagSafe support, with outlets noting a reported $599 price and uncertain timing relative to the March 4 sessions.
- New MacBook Pro models with M5 Pro and M5 Max chips are anticipated in early March, alongside an M5 MacBook Air, refreshed iPad Air with M4, a base iPad with an A18-class chip, and updated Mac displays, according to multiple reports.
- The “experience” branding and invite colors are being read as hints toward hands-on demos and the colorful budget MacBook, while the date falls during Mobile World Congress to capture media attention.