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Apple Sets June 17 Start for Back to School Gift Cards and Expands Carrier Promotions

The move is designed to encourage device upgrades among students and educators ahead of the new school year

This Atlanta Apple store is humming with people buying iPhone 16, Apple Watch 10 or AirPods 4.

Overview

  • The Back to School promotion begins on June 17 in the U.S. and will expand to Canada and select countries in Europe, the Middle East and Asia in the ensuing weeks.
  • Eligible students, educators and educational staff will receive gift cards valued at $100 to $150 with the purchase of qualifying Mac or iPad models.
  • Recipients can redeem their gift cards for Apple products, accessories, App Store apps and subscriptions such as Apple Music and iCloud+.
  • The season-long offer runs through mid-September and complements Apple’s existing year-round educational discounts.
  • Starting June 26, Apple will double carrier in-store promotions and remove trade-in requirements for new iPhone deals.