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Apple Sets Jan. 2–5 Japan New Year Sale With Daruma AirTag for Select iPhone 16 Buyers

The promotion pairs gift cards worth up to ¥38,000 with a first‑come allotment of 65,000 Daruma AirTags.

Overview

  • The four‑day sale runs January 2–5 in Japan across iPhone, Mac, iPad, Apple Watch, AirPods, and select accessories.
  • A free Daruma‑engraved AirTag is included only with purchases of the iPhone 16, iPhone 16 Plus, or iPhone 16e while supplies last.
  • Apple says 65,000 of the special AirTags will be distributed on a first‑come, first‑served basis.
  • Apple Gift Cards are offered during the event: up to ¥12,000 for iPhone, up to ¥38,000 for Mac, up to ¥15,000 for iPad, up to ¥8,000 for Apple Watch, up to ¥12,000 for AirPods, and up to ¥8,000 for select accessories.
  • Full terms are posted on Apple’s Japan online store, and the limited run and short window mean availability may end before the sale closes.