Overview
- Global preorders open Sept. 12 with retail availability on Sept. 19, and U.S. launch prices start at $799 for iPhone 17, $999 for iPhone Air, $1,099 for 17 Pro and $1,199 for 17 Pro Max at 256 GB.
- Apple is selling eSIM-only versions in the United States, Mexico and several Middle East markets, removing the physical SIM tray on those models.
- Pro and Pro Max battery capacity and advertised runtimes are higher in eSIM-only markets, with up to roughly two more hours of video playback in U.S. models versus versions that retain a SIM tray in Europe.
- In Mexico, Telcel, AT&T and Movistar offer eSIM and many MVNOs support it, yet eSIM lines were only about 7.3% of the market at the end of 2024.
- Telcel documents a device-to-device eSIM transfer for postpaid users without QR codes or store visits, while many prepaid migrations still require in-person assistance, and Apple shares fell about 3.23% after the launch as analysts questioned the depth of AI upgrades.