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Apple Sets China Launch for eSIM-Only iPhone Air on Oct. 22, Preorders Open Oct. 17

The new timeline follows eSIM-related hurdles with Chinese regulators and carriers.

Overview

  • Tim Cook announced on Weibo during a China visit that preorders begin October 17 at 9:00 a.m. local time, with deliveries starting Wednesday, October 22.
  • The iPhone Air has no physical SIM slot and operates exclusively via eSIM, a design choice that delayed its mainland rollout.
  • Apple says China Mobile, China Unicom, and China Telecom will provide eSIM support, with specific availability subject to regulatory approval.
  • The entry configuration in China is priced from 7,999 yuan.
  • Questions remain about carrier activation readiness and how quickly Chinese consumers will adopt an eSIM-only iPhone.