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Apple Set to Unveil Touchscreen OLED MacBook Pro on Oct. 28

If confirmed, the redesign would create a new premium tier with higher prices while keeping M5 Pro and M5 Max options and adding an M6-based entry model.

Overview

  • Multiple outlets report Apple will announce a MacBook Pro with an OLED touchscreen at its 'Pro and Tell' event on Wednesday, October 28, though the company has not publicly confirmed final specs.
  • Reports say the top-tier models will keep M5 Pro and M5 Max chips, introduce a lighter chassis, add a Dynamic Island-style camera cutout, and may offer cellular support.
  • Coverage and macOS 27.2 beta code discoveries indicate Apple is making targeted user-interface tweaks to let users tap and swipe the Mac display without a wholesale overhaul of macOS.
  • Analysts and reporters expect the redesigned OLED touch models to sit above existing machines with a noticeable price premium while a new 14-inch M6 base model would replace the current entry point.
  • Retailers have already started discounting current M5 Max inventory, including a rare 20% drop on a 16-inch M5 Max configuration, a sign dealers may be clearing stock ahead of the expected launch.