Overview

• Apple hosts its “Awe Dropping” event Tuesday, where it is expected to introduce the iPhone 17 family with a headline ultra-thin Air model.
• Analysts anticipate incremental hardware changes and faster on-device AI processing from new Apple Silicon, with no major Siri overhaul likely until next year.
• Bloomberg reports Apple has been testing a custom version of Google’s Gemini running on Apple servers for tasks such as summarization, and UBS says many investors expect an eventual partnership.
• Canalys and others say U.S. prices could rise as tariffs lift costs; Tim Cook said the levies cost Apple $800 million last quarter and could reach $1.1 billion this quarter.
• Forrester’s Dipanjan Chatterjee says a thinner design could spur upgrades and set up a future foldable, though UBS expects limited near-term impact from an Air model.