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Apple Set to Launch OLED iPad Pro Models, Aiming for 8.5 Million Sales in 2024

The new models will feature significant upgrades such as a thinner design and the M3 chip, with prices starting at $960.

iPad Pro M2
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Apple expects the larger 2024 iPad Pro model to be the more popular.
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Overview

  • Apple is preparing to launch the OLED iPad Pro models, with expectations to sell around 8.5 million units in 2024.
  • The OLED iPad Pro will feature significant upgrades including a thinner design, TrueDepth camera in landscape orientation, and the M3 chip with hardware-accelerated ray tracing.
  • The 13-inch model is expected to be more popular than the 11-inch, with LG and Samsung producing 4.5 million and 4 million OLED displays respectively.
  • Pricing for the new models is anticipated to start at around $960 for the 11-inch and $1260 for the 13-inch, reflecting the higher cost of OLED technology.
  • The OLED iPad Pro represents the most significant update to the iPad lineup in years, offering advantages such as thinner profiles, true blacks, and more vivid colors.