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Apple Seeks EU Concessions to Avert New Digital Markets Act Fines

Apple must convince EU regulators that its revised App Store payment-link policy meets DMA standards before fines resume.

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Overview

  • Apple is in last-minute talks with the European Commission to avoid further penalties under the EU’s Digital Markets Act.
  • The company faces potential fines of up to 5% of its average daily global turnover—over $50 million per day—if it fails to comply by the June 26 deadline.
  • April’s €500 million fine stemmed from Apple’s anti-steering provisions that bar developers from directing users to external payment options without a 27% commission.
  • Expected concessions include loosening restrictions on in-app links to external purchases and revising the Core Technology Fee of €0.50 per annual install.
  • Despite iOS 17.4’s new framework for alternative app stores and payment options, the European Commission has warned it will scrutinize Apple’s concessions to ensure full DMA compliance.