Overview

• Apple achieved a 19% global market share in Q1 2025, surpassing Samsung's 18% for the first time in a first quarter.
• The iPhone 16e, priced at $599, played a pivotal role in Apple's success, offering competitive features and affordability.
• Emerging markets, including India, Japan, Southeast Asia, and the Middle East, saw double-digit growth, offsetting flat or declining sales in developed regions.
• Apple strategically stockpiled iPhones, including shipments from India, to mitigate potential tariff impacts in the U.S. market.
• Analysts predict a decline in the global smartphone market for the rest of 2025 due to economic uncertainties and trade tensions.