Overview
- Apple has wound down the internally dubbed Health+ (Mulberry) initiative in recent weeks, according to Bloomberg, after repeated delays from a hoped iOS 26 release to a rumored iOS 27 debut.
- Rather than launch a single service, Apple reportedly plans to roll out components within the Health app, including professionally produced educational videos and suggestions based on users’ health data, with some features possible this year.
- Features still in development are said to include gait analysis using the iPhone camera, and Eddy Cue is considering changes to the Apple Fitness+ subscription.
- The reassessment followed Jeff Williams’ retirement and Cue taking over the health organization, with Cue telling colleagues Apple must move faster to keep pace with rivals like Oura and Whoop.
- Separate work continues on an AI health chatbot drawing on Apple’s internal World Knowledge Answers system, with a revamped Siri chatbot targeted for iOS 27 to handle more advanced health queries.