Overview
- Apple confirmed it missed its March 2025 target for an AI-powered Siri and now guides to a spring 2026 release.
- Reporting indicates Apple may rely on Google’s Gemini to power parts of the new Siri, a move that has not been officially confirmed.
- Siri oversight has shifted to Mike Rockwell following delays, and AI chief John Giannandrea has retired with teams refocused on product delivery.
- Apple does not charge for Apple Intelligence, so the company is counting on the upgraded assistant to drive new hardware sales, with features limited to iPhone 15 Pro or later.
- Apple has kept AI capital spending restrained, preserving more than $130 billion in cash as skepticism grows about massive industry AI outlays.