Overview
- Bloomberg reports Apple plans a two‑event cadence starting with the 2026–27 cycle, shifting Pro flagships to fall and standard, e, and Air models to spring.
- According to the reporting, fall 2026 would feature iPhone 18 Pro and Pro Max alongside Apple’s first foldable iPhone, followed about six months later by iPhone 18, iPhone 18e, and possibly an Air refresh.
- Gurman says the Air 2 was never scheduled for fall 2026, countering claims it slipped due to weak sales.
- The strategy is described as a bid to spread revenue beyond the holiday quarter and reduce pressure on development, marketing, and the supply chain.
- Fall 2026 models are expected to adopt TSMC’s 2 nm Apple Silicon, with the next Air also targeting 2 nm for efficiency and battery gains, while major hardware changes such as a second camera are not anticipated.