Overview
- The story follows woodland puppets who find a misplaced iPhone 17 Pro and record a performance of Flight of the Conchords’ song “Friends.”
- Apple says the film was captured on iPhone 17 Pro, with fine print noting that additional hardware and software supported the production.
- The spot showcases camera features including 8x zoom, Center Stage selfies, and Dual Capture using front and rear cameras simultaneously.
- Behind-the-scenes footage shows hand-operated puppets, puppeteers in blue removed in post, and a forest set built on a platform about three feet high.
- Directed by Mark Molloy with TBWA\Media Arts Lab and produced by Smuggler and Unit+Sofa on a Prague soundstage, the film is rolling out globally with a U.S. TV cut tied to NBC’s Macy’s Thanksgiving Day Parade as early reactions are reported as mixed.