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Apple Revives ‘Underdogs’ With ‘Blue Screen of Death’ Short Promoting Mac Security

The film targets enterprise buyers by tying a workplace story to Apple’s security pitch via a link to its enterprise microsite.

Overview

  • Apple posted the eight-minute Underdogs: Blue Screen of Death to its official YouTube channel on October 7 as the latest Apple at Work installment.
  • The narrative riffs on last year’s CrowdStrike-related Windows BSOD outage, showing PCs crashing while the Mac-using team keeps working.
  • Within the story, Apple spotlights its security model with an on-screen expert referencing protected kernel-level operations and a closing line, “There’s no security like Mac security.”
  • The short quietly showcases ecosystem workflows, including AirDrop, capturing contacts from business cards, and handing off a call from Apple Watch to iPhone.
  • The release continues a series launched in 2019; a 2024 Underdogs video was pulled after criticism over its depiction of Thailand.