Overview

• Apple has announced plans to launch a revamped Siri with personalized features, including contextual awareness and deeper app integration, by fall 2025.
• Internal conflicts, including leadership disputes between John Giannandrea and Craig Federighi's teams, have significantly hindered Siri's development progress.
• The WWDC 2024 Siri demo featured capabilities that were not functional or developed at the time, raising concerns about transparency and internal communication.
• Legal challenges in the U.S. and Canada accuse Apple of misleading advertising regarding delayed Siri features, with lawsuits seeking damages for affected consumers.
• Apple has shifted its AI strategy to include open-source third-party models, aiming to accelerate Siri's development and overcome prior technical limitations.