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Apple Reveals iPhone 17 Lineup With Ultranthin Air and Pro Camera Overhaul

Preorders begin September 12 with retail sales scheduled for September 19.

Overview

  • The four-model range—iPhone 17, 17 Air, 17 Pro and 17 Pro Max—adds new 3 nm A19 chips (A19 Pro on Pro models), iOS 26 and deeper Apple Intelligence features.
  • Pro versions adopt a full-width rear camera bar with 48‑MP sensors and 8K video support, while the Air is Apple’s thinnest iPhone at roughly 5.4–5.6 mm with a single rear camera.
  • Apple also introduced Apple Watch Series 11, Watch SE 3 and Watch Ultra 3 alongside new AirPods that add live translation and longer battery life.
  • Reported pricing places iPhone 17 near $799, the Air around $899–$999, the Pro from about $1,099 and the Pro Max near $1,199, with final costs varying by storage and market.
  • Several outlets reported an expansion of iPhone production in India, a supply‑chain shift not uniformly confirmed in post‑event coverage.