Overview

• Interbrand estimates Apple’s brand value at $470.9 billion, a 4% decline from 2024, as the top 100 total rises 4.4% to $3.6 trillion.
• Microsoft places second at $388.5 billion after 10% growth, with Amazon ($319.9 billion), Google ($317.1 billion), and Samsung ($90.5 billion) rounding out the top five.
• Nvidia jumps from 36th to 15th with a 116% surge to $43.2 billion, marking the biggest single-year increase in the report’s history.
• Instagram enters the top 10 for the first time after a 27% rise in brand value.
• Nike falls from 14th to 23rd following a 26% drop, and Tesla slides 13 places to 25th after a 35% decline.