Apple Resumes Advertising on X After 15-Month Hiatus

The tech giant rejoins other major brands in advertising on Elon Musk's platform, despite ongoing concerns over content moderation and brand safety.

Apple halted its advertising on X in November 2023 following Elon Musk's endorsement of an antisemitic post and concerns over ads appearing next to extremist content.
The company is now running campaigns for Safari's privacy features and Apple TV+ series 'Severance,' joining other returning brands like Amazon, Disney, and IBM.
X’s advertising revenue remains below pre-2022 levels, despite an increase in the number of advertisers and new deals with adtech vendors.
Musk’s close relationship with President Donald Trump has reportedly influenced Big Tech's recalibrated approach to advertising on X.
X continues to face criticism for its content moderation policies, with watchdog groups highlighting the persistence of hate speech and extremist content on the platform.