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Apple Restructures App Store Leadership Amid EU Regulatory Demands

Longtime VP Matt Fischer exits as company splits team to manage its own store and third-party alternatives.

Overview

  • Apple will divide its App Store team into two separate groups: one for Apple's store, another for third-party app stores.
  • Matt Fischer, who has led the App Store since 2010, will leave the company in October.
  • Carson Oliver and Ann Thai will lead the new divisions, reporting to Phil Schiller.
  • The reorganization is in response to the EU's Digital Markets Act, which mandates support for third-party app stores.
  • Apple faces ongoing scrutiny and potential fines for its app distribution practices.