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Apple Restores AirTag 4-Pack to $99 After Brief $29 Store Glitch

The brief U.S. listing error prompted order adjustments, with Amazon offering a verified $64.99 alternative.

Overview

  • The $29 price for an AirTag 4‑pack appeared on Apple’s U.S. online store early Friday and was first spotted by 9to5Toys, with 9to5Mac confirming orders could briefly be placed.
  • Apple corrected the listing by 7:02 a.m. PT and the product page now reflects the regular $99 price.
  • Multiple customers who checked out at $29 report that their orders now show the standard $99 charge, indicating the mistaken discount is unlikely to be honored.
  • A genuine discount remains available at Amazon, where the AirTag 4‑pack is currently $64.99 with broader availability and fast shipping in many U.S. cities.
  • Reports noted the glitch appeared limited to the United States and that selecting engraving reverted the price to $99, reinforcing that this was a site error rather than an intentional clearance, as rumors of an unannounced AirTag 2 remain unconfirmed.