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Apple Reports Strong Earnings as Production Shifts to India and Vietnam to Counter Tariffs

Apple's Q2 revenue rose 5.1%, driven by iPhone sales and services growth, while the company faces $900M in tariff costs and reconfigures its supply chain.

Image d’illustration.
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Une affiche pour l'iPhone 16 d'Apple dans un magasin de Denpasar, sur l'île de Bali, en Indonésie, le 12 avril 2025

Overview

  • Apple reported Q2 revenue of $95.4 billion, a 5.1% increase, and net income of $24.8 billion, up 4.8% year-over-year.
  • iPhone sales rebounded by 1.9%, while Apple's services segment grew by 11.7%, now accounting for 28% of total revenue.
  • To avoid 145% U.S. tariffs on Chinese goods, Apple is shifting most U.S.-bound iPhone production to India and sourcing other devices from Vietnam.
  • CEO Tim Cook estimates that U.S. tariffs could cost Apple $900 million this quarter, pending tariff-exemption reviews by the government.
  • Regional performance varied, with 8% revenue growth in the U.S., 1% in Europe, and a 2% decline in China.