Overview
- Apple said Apple TV set a new monthly high in December, citing hits like Pluribus and the streaming debut of F1 as key drivers.
- Apple Music reached all‑time highs for listenership and new subscribers during 2025, according to the company.
- The App Store averaged more than 850 million weekly users and now totals over $550 billion paid to developers since 2008, with holiday visitors and spending hitting records.
- Apple Pay generated over $100 billion in incremental merchant sales in 2025 and the company says it prevented well over $1 billion in fraud.
- Apple presented high‑level engagement metrics rather than detailed audience totals as regulators continue to scrutinize its App Store practices globally.