Overview

• The App Store ecosystem supported $1.3 trillion in global billings and sales in 2024, more than doubling since 2019.
• Over 90 percent of transactions on the platform incurred no commission fees, benefiting the majority of developers.
• Developer revenue comprised $131 billion from digital goods and services, over $1 trillion from physical goods and services, and $150 billion in in-app advertising.
• U.S. developers alone generated $406 billion in billings and sales last year.
• Regulators in the U.S. and Europe are pushing Apple to permit web-based app payments and to meet interoperability requirements under the EU’s Digital Markets Act.