Overview

• Developers generated $1.3 trillion in App Store transactions last year, with physical goods and services accounting for more than $1 trillion.
• Digital goods and services brought in $131 billion, while in-app advertising contributed $150 billion to developer revenues.
• Ninety percent of 2024 billings and sales did not incur an Apple commission, highlighting the platform’s role as a payments conduit.
• Billings and sales facilitated by the App Store have more than doubled since 2019 in the U.S., China and Europe, and weekly visits averaged over 813 million.
• Under recent court and regulatory orders, Apple is enabling external payment links and revising fee structures to comply with antitrust and Digital Markets Act requirements.