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Apple Reportedly Weighs iPhone Price Hikes for Fall Launch

The company plans to justify potential increases with new designs and features while avoiding any link to U.S.–China tariffs.

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It's unclear whether the company will offer new features to justify the price increases.
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Overview

  • Apple is reportedly considering raising prices for its upcoming iPhone lineup, citing new features and design upgrades as justification.
  • The company is determined not to publicly attribute the price increases to U.S.–China tariffs, which have significantly impacted production costs.
  • A temporary reduction in U.S.–China tariffs, cutting rates to 30%, has provided short-term relief but does not eliminate the financial strain on Apple.
  • Apple plans to source the majority of U.S.-bound iPhones from India, though high-end models will continue to be manufactured in China due to infrastructure limitations.
  • Apple's stock surged nearly 6% following the tariff rollback announcement, though analysts warn price hikes could risk market share amid competition from rivals like Samsung.