Overview

• Apple is reportedly testing a major Siri redesign that relies on an in-house language model and Apple Intents integration.
• The trials involve a limited set of apps including YouTube, Facebook, Uber, Temu, Amazon and Threads.
• Apple is taking a cautious approach to ensure a sufficient number of compatible apps and robust performance before broader deployment.
• The public launch remains set for 2026, but sources differ on whether it will arrive in early or later in the year.
• The Siri overhaul forms part of Apple’s wider strategy to expand its generative AI offerings and back its efforts with new investments.