Overview

• Bloomberg reports the launch hinges on a next‑generation Siri expected in March 2026 to deliver more conversational controls and on‑device intelligence.
• Two versions are in development: a tabletop model with a roughly 7‑inch display on a speaker base and a wall‑mounted variant, each with a FaceTime camera and user recognition to tailor apps and settings.
• Apple is said to be departing from its usual China‑first approach by partnering with BYD in Vietnam for final assembly, testing, and packaging of the new home devices.
• The company is targeting about $350 for the hub and is exploring manufacturing cost reductions, positioning the product above competing smart displays from Amazon and Google.
• A companion indoor security camera is planned as soon as late 2026, followed by a tabletop robot around 2027 featuring a motorized arm and roughly 9‑inch display, with both devices reportedly using LCD panels from Tianma.