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Apple Reportedly Targeting 2027 ‘Vision Air’ at About Half the Price and Under One Pound

The forecast underscores a two-tier approach intended to broaden appeal by leaning on enterprise traction of the current model.

Overview

  • Analyst Ming‑Chi Kuo projects a lighter, lower-cost Vision Air in 2027, estimating it to be over 40% lighter and more than 50% cheaper than Vision Pro.
  • Reports attribute the cost and weight cuts to an iPhone-class A‑series chip, a slimmer build using plastic and magnesium, and a reduced sensor array.
  • Kuo forecasts Vision Air shipments of about one million units in 2027, compared with current model shipments he pegs below 400,000.
  • A separate higher‑end Vision Pro refresh is still expected, with reporting pointing to an upgraded M‑series processor and a redesigned strap to improve comfort.
  • The Wall Street Journal reports growing business adoption of Vision Pro, including Lowe’s expanding an in‑store kitchen visualization program and deployments at Dassault Systèmes and CAE, even as analysts estimate consumer sales below one million.