Overview

• ETNews reports that Apple plans to use Samsung-made COE OLED in the 2027 iPhone marking the device’s 20th anniversary, with the claim echoed by MacRumors and 9to5Mac.
• COE applies the color filter on the OLED encapsulation layer, removing the polarizer to increase light transmission for higher brightness and a thinner display without extra power draw.
• Eliminating the polarizer raises glare and reflection concerns, so Apple is expected to rely on specialized coatings and pixel-level materials to preserve outdoor readability.
• Samsung first deployed COE in the Galaxy Z Fold 3 in 2021 and is reportedly extending it to the Galaxy S26 Ultra in 2026 before supplying panels to Apple, which would mark Apple’s first non-foldable use of the tech.
• Related reports suggest Apple is exploring a bezel-free, four-edge curved design for 2027 and a foldable model in 2026, with 9to5Mac adding that COE could also feature in a 2027 Vision Air headset.