Particle.news

Download on the App Store

Apple Reportedly Shelves Plans for Smart Ring to Protect Watch Sales

Despite rumors, Apple is not actively developing a smart ring, focusing instead on its successful Apple Watch line.

  • Apple has decided against pursuing a smart ring to avoid cannibalizing its Apple Watch sales, according to reports.
  • Bloomberg's Mark Gurman indicates that Apple is not currently developing a smart ring, despite earlier speculation.
  • The Apple Watch remains a leader in the fitness tracking industry, with room for further growth, making a ring unnecessary.
  • Samsung and other companies like Oura continue to expand their smart ring offerings, filling a niche Apple has chosen to bypass.
  • Apple's decision reflects a strategy to focus on its existing health-focused wearables rather than introducing a potentially competing product.
Hero image