Overview

• Bloomberg's Mark Gurman reports the paid Health+ service would offer an AI coach providing nutrition planning and medical suggestions inside the Health app on iPhone and iPad.
• The coaching feature was delayed from earlier targets and is now expected no sooner than iOS 27, with no pricing disclosed.
• Gurman says advanced capabilities will depend on Apple's broader AI progress, with upgraded Siri features pushed to 2026.
• The plan is characterized as a services strategy response as U.S. court rulings challenge in‑app purchases and Apple's Google search deal faces potential dismantling.
• Apple has already moved to bolster recurring revenue by launching the AppleCare One device‑protection bundle and raising the monthly price of Apple TV+.