Apple Reportedly Promotes Vanessa Trigub to New VP Role in Retail Leadership Restructuring

The reported move positions Trigub as a potential successor to Deirdre O'Brien and reflects Apple's efforts to streamline global retail operations.

Vanessa Trigub is reportedly being promoted to the newly created role of Vice President of Stores and Retail Operations, overseeing global retail operations.
Trigub, a veteran at Apple since 2007, has held roles in finances, mergers, and acquisitions, and most recently managed retail operations in the Americas West region.
The new role is part of Apple's strategy to simplify its retail organization and reduce the number of direct reports to Deirdre O'Brien, Apple's SVP of Retail and People.
Sources suggest that Trigub is being groomed as a potential successor to O'Brien, who has been with Apple for over three decades.
This leadership restructuring follows another recent executive shift, with Mike Rockwell taking over Siri oversight from John Giannandrea.