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Apple Poised to Limit September Launch to Premium iPhones and a Foldable as Standard Model Is Delayed

A global squeeze on DRAM and NAND is raising component costs and prompting Apple to prioritise higher‑margin Pro and foldable devices, a change that could raise prices and tighten first‑wave supply.

Overview

  • Reporting converges that Apple will concentrate a September announcement on iPhone 18 Pro, iPhone 18 Pro Max and a foldable 'iPhone Ultra' while pushing the standard iPhone 18 family into early 2027.
  • Analysts and leaks predict retail price increases for new and existing iPhones of roughly $100 to $300 because DRAM and NAND prices have risen sharply as memory makers supply AI and data‑centre customers.
  • Leaked hardware details that are widely reported but unconfirmed include an A20 Pro chip built on TSMC’s 2nm node, about 12GB of RAM for Pro models, a variable‑aperture 48MP main camera and larger batteries.
  • Supply‑chain sources warn of concrete production bottlenecks such as DRAM packaging holds, yield and validation issues for foldable panels, and a likely prioritisation of Pro and foldable units that could limit early availability for buyers.
  • To blunt sticker shock Apple is reported to be negotiating supplier concessions, preparing a hardware leasing plan and may reserve more advanced on‑device AI features and higher memory tiers for the Pro lineup.