Overview

• Bloomberg’s Mark Gurman reports Apple is building an in-house generative AI search and answer system called World Knowledge Answers to rival ChatGPT and Perplexity.
• WKA is targeted for a March 2026 rollout as part of a major Siri update, with initial access through Siri only.
• Apple is running an internal bake-off to decide between its own models and outside providers such as Google’s Gemini, Anthropic, or OpenAI.
• Reporting indicates the launch timeline remains in place even as model sourcing is evaluated, highlighting an unusually rapid development push that began only months ago.
• Apple is in talks with Alibaba and Baidu to enable a China launch of Apple Intelligence features including WKA, with regulatory approval still a key hurdle.