Overview
- Bloomberg reporter Mark Gurman has written that Apple is planning to reintroduce a ceramic Apple Watch case option, with outlets reporting the change as unconfirmed rumor.
- The ceramic option is said to be slated for the next Watch cycle and could appear on the Apple Watch Series 12 and Apple Watch Ultra 4 alongside new iPhone models.
- If offered, ceramic would be a premium material above aluminum and titanium and historically commanded a steep price — the Series 5 ceramic model began at $1,299.
- Apple’s original ceramic finish was made from compressed zirconia and alumina polished with a diamond slurry and was marketed as about four times harder than stainless steel.
- The return could reshape buyer choices and the resale market after six years without ceramic, and the same reports say the new models may include modest updates and a likely new chip.