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Apple Reportedly Plans Two iPhone Launches a Year Starting With iPhone 18

Bloomberg’s Mark Gurman says the new cadence is intended to reduce pressure on Apple’s engineering and supply-chain teams.

Overview

  • According to Bloomberg reporting, Apple is preparing to split iPhone releases into fall and spring cycles beginning with the iPhone 18 generation.
  • High-end models are expected in fall 2026, including iPhone 18 Pro, iPhone 18 Pro Max, and a first foldable iPhone, with standard iPhone 18 and a lower-cost 18e about six months later.
  • Gurman reports a possible iPhone Air 2 could arrive in spring 2027, with its main upgrade being a new 2-nanometer chip aimed at better efficiency and battery life rather than major hardware additions.
  • The fall 2026 lineup is also expected to adopt Apple Silicon built on TSMC’s 2-nanometer process, signaling a broader shift to the next node across upcoming models.
  • The reporting suggests this half-year rhythm could continue for years with five to six models annually, though Apple has not commented publicly on the strategy.