Overview

• Apple is reportedly preparing to raise prices for its iPhone 17 series, which is set to launch in fall 2025.
• The company plans to justify the higher prices with substantial design changes and new features, avoiding direct attribution to tariff pressures.
• Apple has allocated $900 million this quarter to cover U.S. import tariffs, which remain at 20% but could rise to a capped rate of 30%.
• While exploring a gradual production shift to India, Apple continues to rely on China for the majority of its manufacturing needs.
• Industry analysts suggest that a global iPhone price increase could lead Android manufacturers to raise their flagship device prices as well.