Apple Reportedly Plans International Expansion of News App
The tech giant is considering adding new countries to its News app while enhancing localized coverage and features like puzzles.
- Apple's News app, currently available in the US, UK, Canada, and Australia, may soon expand to additional markets, according to reports.
- The app integrates human editorial curation and algorithmic content, which has previously slowed international rollout due to resource demands.
- Plans reportedly include bringing the News+ puzzles section, currently limited to the US and Canada, to the UK as part of the expansion.
- Apple News reaches approximately 125 million monthly users and plays a growing role in Apple's $96 billion annual services business.
- Challenges for publishers include monetization difficulties due to Apple's strict data protection policies, despite the app driving significant traffic.