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Apple Reportedly Developing Motorized, Larger HomeView for 2027–2028

If built, the arm-equipped HomeView would create a premium companion product that could reshape Apple’s smart-home pricing.

Overview

  • Bloomberg reporter Mark Gurman said Monday that Apple is developing a higher-end HomeView, codenamed J595, with an approximately 9-inch display and a motorized arm that can turn the screen toward speakers.
  • The device is described as a premium 'companion' positioned above the $299 HomeView rather than a direct successor, and it is targeted for a 2027–2028 release window.
  • Key technical claims include a motorized base that may rotate the display through 360 degrees and voice recognition that identifies speakers to direct the screen, but Apple has not confirmed any details.
  • Writers and analysts linked the swivel concept to earlier Apple robotics demos and retired engineering work, and they warned that a moving, attention-seeking screen raises privacy concerns and will demand near-instant Siri responsiveness to feel natural.
  • The rumored design and advanced mechanics fuel questions about price and demand, and the main things to watch next are official Apple confirmation, final specs, how on-device privacy will be handled, and the product’s eventual price.