Overview
- Bloomberg’s Mark Gurman, via MacRumors, reports Apple plans a 2026 launch of a Health+ subscription featuring an AI assistant for coaching, expert video guidance, and nutrition tracking.
- Apple is said to be overhauling Siri with generative AI, with a revamped experience targeting iOS 26.4 and a redesigned Siri expected with iOS 27.
- TUAW reports Apple has moved Fitness+ into the Health organization and linked it to the Apple Intelligence platform as part of a broader wellness strategy.
- Leadership over the effort is described as shifting to Dr. Sumbul Desai and Eddy Cue following COO Jeff Williams’ retirement in October 2025, according to TUAW.
- Gurman also reports Fitness+ is under review after struggling with high churn and limited revenue, though the service retains a small loyal user base.