Overview
- Apple disclosed the change in a brief line at the end of a press release for F1: The Movie, which will stream on Apple TV starting December 12.
- Many Apple pages and app listings still display “Apple TV+,” and the company has not elaborated on the promised “vibrant new identity.”
- The new name now matches Apple’s TV app and its Apple TV 4K hardware, raising clarity questions even as some branding experts praise the simplification.
- Elements of the refreshed identity, including a more colorful Apple TV logo, have appeared in the iOS 26.1 developer beta.
- The rebrand follows an August price increase to $12.99 per month, with the service available in over 100 countries and on more than 1 billion screens.