Overview

• Apple said in a press release that “Apple TV+ is now simply Apple TV, with a vibrant new identity,” revealing the rename in a single line tied to the F1: The Movie streaming date.
• Apple’s consumer-facing site and apps still display Apple TV+ at the time of reporting, and the company has not detailed what the new “vibrant” identity entails.
• Apple’s updated service blurb lists availability in over 100 countries on more than 1 billion screens and prices the subscription at $12.99 per month with a seven‑day free trial for new users.
• The move reuses the Apple TV name already applied to Apple’s set‑top box and the Apple TV app, a overlap that observers note could create confusion.
• F1: The Movie is set to stream on December 12 on the service, and an Apple spokesperson did not immediately comment on the rebrand.