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Apple Removes Protest Graffiti From Fifth Avenue Store as Boycott Pressure Grows

Apple’s removal of the graffiti has failed to deter boycott calls driven by activists’ criticism of its Trump contributions, surging AI emissions.

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© Lokman Vural Elibol/Anadolu via Getty Images
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Overview

  • One activist was arrested at the Fifth Avenue store on July 6 after spray-painting “Boycott,” “Dump Trump, Apple!” and “Tim + Trump = Toxic” on the glass frontage.
  • Demonstrators disrupted business inside by unfurling banners and chanting “Dump Trump, Apple!” before being removed by security and police.
  • Apple crews have since cleaned the storefront and the company is awaiting further comment on the incident.
  • Extinction Rebellion has expanded its campaign by calling for a boycott of Apple and other tech firms over donations to President Trump.
  • The protest has intensified scrutiny of Big Tech’s climate commitments in light of rapidly rising AI-driven carbon emissions and executives’ political affiliations.