Overview

• One activist was arrested at the Fifth Avenue store on July 6 after spray-painting “Boycott,” “Dump Trump, Apple!” and “Tim + Trump = Toxic” on the glass frontage.
• Demonstrators disrupted business inside by unfurling banners and chanting “Dump Trump, Apple!” before being removed by security and police.
• Apple crews have since cleaned the storefront and the company is awaiting further comment on the incident.
• Extinction Rebellion has expanded its campaign by calling for a boycott of Apple and other tech firms over donations to President Trump.
• The protest has intensified scrutiny of Big Tech’s climate commitments in light of rapidly rising AI-driven carbon emissions and executives’ political affiliations.