Overview
- One activist was arrested at the Fifth Avenue store on July 6 after spray-painting “Boycott,” “Dump Trump, Apple!” and “Tim + Trump = Toxic” on the glass frontage.
- Demonstrators disrupted business inside by unfurling banners and chanting “Dump Trump, Apple!” before being removed by security and police.
- Apple crews have since cleaned the storefront and the company is awaiting further comment on the incident.
- Extinction Rebellion has expanded its campaign by calling for a boycott of Apple and other tech firms over donations to President Trump.
- The protest has intensified scrutiny of Big Tech’s climate commitments in light of rapidly rising AI-driven carbon emissions and executives’ political affiliations.