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Apple Releases Spike Jonze-Directed Short Film to Promote AirPods 4

The film, titled 'Someday' and starring Pedro Pascal, highlights the advanced features of AirPods 4 in a creative YouTube campaign.

Pedro Pascal in Spike Jonze's AirPods 4 with Active Noise Cancellation ad.
Pedro Pascal and his fellow urbanites dance through colorful seasonal shifts in Spike Jonze's short for AirPods 4, "Someday."
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Overview

  • Apple unveiled 'Someday,' a short film directed by Spike Jonze, as part of its promotional campaign for AirPods 4.
  • The film features actor Pedro Pascal, known for his roles in 'The Last of Us,' 'Narcos,' and 'The Mandalorian.'
  • AirPods 4, launched in September 2024 at $179, include features like Active Noise Cancelation, Transparency mode, Adaptive Audio, and Conversation Awareness.
  • 'Someday' showcases Apple's approach of blending technology with art and storytelling to engage audiences.
  • The short film is available on YouTube and reinforces Apple's use of high-profile collaborations to market its products.