Overview
- The accessory is on sale now exclusively in the U.S. Apple Online Store for $69.95, with Chartreuse and Crater color options.
- It attaches via MagSafe, uses soft-touch silicone, and functions as a stand for both vertical and horizontal viewing.
- Los Angeles designer Bailey Hikawa created the grip after interviewing iPhone users with a wide range of disabilities to inform the shape and texture.
- Apple is positioning the release within its long-running accessibility initiatives, highlighted by comments from accessibility lead Sarah Herrlinger.
- The item is labeled Limited Edition; outlets note it is not listed in physical stores or European stores checked, and similar recent drops sold out quickly.