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Apple Refreshes Fitness+ With Short Training Programs, New Audio and January Rewards

Apple says the refresh targets lasting habits based on Watch study data showing exercise gains persist past January.

Overview

  • Four multi-week plans roll out in January—Make Your Fitness Comeback, Build a Yoga Habit in 4 Weeks, and Back-to-Back Strength and HIIT on Jan. 5, with Strength Basics in 3 Weeks following on Jan. 12—built around brief 10–20 minute sessions.
  • Music and audio expand with Artist Spotlight workouts featuring KAROL G now and Bad Bunny in early February, plus new Time to Walk episodes starting Jan. 19 with Penn Badgley, Mel B, and Michelle Monaghan.
  • January engagement incentives include a limited-edition Ring in the New Year Apple Watch award for closing all three rings seven days in a row and a Strava Quit Quitting challenge awarding a badge for logging 12 workouts.
  • Apple cites multi-year Apple Heart and Movement Study findings that more than 60% of users increased exercise in early January, with most maintaining higher activity into February and March.
  • Fitness+ is available on iPhone, iPad, and Apple TV with on-screen metrics when paired with Apple Watch or AirPods Pro 3, and it costs $9.99 per month or is included with Apple One.