Overview

• Apple is piloting a new retail strategy by consolidating Vision Pro demo and display areas to a single table in some stores.
• The decision comes amid reports of slowing sales and reduced production of the Vision Pro headset.
• Apple aims to prioritize space for the new M4 Macs, which are expected to attract more consumer interest.
• Vision Pro shipments have struggled, with estimates suggesting fewer than 500,000 units sold this year.
• Apple plans to introduce an updated Vision Pro with an M5 chip in 2025, as well as a more affordable version in the future.