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18h ago

Apple Recommits to AI and Sets Spring 2026 Siri Launch

In an Aug. 1 all-hands meeting, Apple’s leaders laid out a privacy-first AI roadmap featuring new chip infrastructure, a spring 2026 Siri relaunch, global R&D expansion.

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Tim Cook commits to winning the AI game during an all-hands meeting on the Apple campus.
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Overview

  • Tim Cook declared AI as Apple’s next frontier and urged company-wide integration following a record-beating earnings report.
  • Craig Federighi confirmed abandonment of Siri’s hybrid architecture and reset the assistant’s timeline for spring 2026 after an end-to-end rebuild.
  • Apple has hired 12,000 new employees this year, 40% in R&D, and is developing the Baltra AI chip alongside plans for an AI server plant in Houston.
  • The company plans to expand retail presence in India, the UAE, China and open its first store in Saudi Arabia next year to support its AI-driven strategy.
  • Cook pledged to push back on regulations that degrade user experience, privacy and security as Apple scales its AI investments.